Competition in the Barnett and other shale plays is stiff, but Ulterra has emerged as a company that can provide bits which get drillers to the natural gas reserves faster than their competitors.
Being a new company, I felt a style with a bit of swagger was appropriate. Bold type, dark masculine colors and textures appropriate to the industry were used to build a look for this young upstart company.
UD513 Promotional Magazine
This magazine was designed to extol the virtues of one of Ulterra's highest performing bits, the UD513. For the cover, I gave the bit a larger-than-life personality. Inside, user testimonials and drilling stats back up the bit's reputation as a performer. Plan 9 presented the information in an easily read format. The stats and infographics were given a visually inviting treatment that makes it easy to discern the UD513's superiority compared to competing bits.
Record Run Banners
These banners commemorate record breaking bit runs, showcasing the bit that made the record.
"What's Up?" Weatherford
Targeted to the oilfield services company, Weatherford, this publication showcases successful collaborations between Ulterra and Weatherford around the world.
These commemorative coins were given to employees of Ulterra offices around the country. Custom illustrations depict each team's nickname. This project was particularly challenging in that Plan 9 managed to create exciting art within a relatively small space while also conforming to a limited color palette as well as adhering to manufacturing specifications.
Logos created for the rollout of various bit designs.
Ulterra's surpassing NOV's performance in the field lead the client to the phrase "one down, three to go". Calling out it's remaining 3 biggest competitors in this manner reminded Plan 9 of the sort of over-the-top braggadocio seen in the wrestling world. It wasn't a big leap from there to the vintage letterpress look of wrestling match posters.
This brag sheet touts Ulterra as the first company to introduce steel PDC bits in shale plays in various parts of the U.S.
Ulterra employees are honored for their contributions to each new bit model's design and manufacture with t-shirts depicting the bit "in action", playing on the metaphor of it's nickname.
Folder using shale textures. The map shows Ulterra offices worldwide.