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Some designers might see the world of banking as somewhat infertile ground for creativity. I look at is as a challenge and feel the projects completed for the Federal Home Loan Bank of Dallas to be some of my best work to date.


As for a creative brief, we've found that the marketing decision-makers prefer saturated colors paired with dark backgrounds . No cheesy, cliche stock photography is allowed, which is just fine by me. With these parameters in mind I've taken inventive use of color, composition, and concept to create a style which reinforces the message of each piece and FHLB's desired brand image.