CoinMach/Mac-Gray merger print ad
CoinMach and Mac-Gray are laundry service companies who service apartment complexes. When CoinMach purchased Mac-Gray, they new it would put some customers on edge. Understandably, customers wonder if the benefits of the company they've come to depend on will disappear in the merger.
Rather than soft-pedal the issue with warm and fuzzy platitudes, I figured why not acknowledge it up front using a humorous approach? Customers can identify with the comically irate women in the ad, while at the same time, having a good-natured laugh at the situation.
Federal Home Loan Bank of Dallas "People, Programs, Possibilites" Print Ad
The title of the ad, "People, Programs, Possibilities" evoked images of family and especially excited kids, happy to be in their new home. Sidewalk chalk art seemed a good way to tie together those images and the activities of The Bank. I created the art on the largest piece of drawing paper I could find and superimposed it on the driveways seen in the photo..
Real Estate Station "Color" ad
The Real Estate Station was looking to expand its territory and market its brand to wealthy individuals who might be in the market for ranch properties. With this demographic's sophistication in mind, Plan 9 juxtaposed a minimal layout and interior design terminology with the grand and colorful Texas landscape in these two print advertisements.
Headline: "Choose your color palette" Copy: "Wildflower red, brilliant blue sky, golden sunsets, rolling green hills. Truly stunning 'decor' that never goes out of style. If you're looking to create a new homescape, consult with the Real Estate Station and let us introduce you to some of our local color."
Real Estate Station "Space" ad
Headline: "Establish a pleasing space" Copy: "A grand space, a space with possibilities, the space you've been looking for to design your lifestyle. At the Real Estate Station, we specialize in sophisticated country living. Give us a call or stop by, we may have the wide open space you're looking for."
Real Estate Station "Heart" ad
Headline: "Is your home where your heart is?" Copy: "In the shower, at work, in the car. No matter where you are, you always end up here in the back 40 of 'Daydream Estates', looking across your rolling green pastures, passed the black stallion, up to the newly completed house-of-your-dreams on the hill. That's OK, we're familiar with such longings, that's why we live out here. And that's why we're just the people to talk to when it comes to bringing your vision of the future into the now. So what are you waiting for? You didn't get this far in life just by wishing. Give us a call!"
Photography: Dave Earp
Flowtronex "Source t Application ad"
This ad graphically illustrates Flowtronex' capabilities as a single source solution provider, able to take water from disparate sources, then prepare and distribute it to a variety of applications.